Weeks before the 2020 presidential election, conservative broadcaster Glenn Beck outlined his prediction for how Election Day would unfold: President Donald Trump would be winning that night, but his lead would erode as dubious mail-in ballots arrived, giving Joe Biden an unlikely edge.
“No one will believe the outcome because they’ve changed the way we’re electing a president this time,” he said.
None of the predictions of widespread voter fraud came true. But podcasters frequently advanced the false belief that the election was illegitimate, first as a trickle before the election and then as a tsunami in the weeks leading up to the violent attack at the Capitol on Jan. 6, 2021, according to new research.
Researchers at the Brookings Institution reviewed transcripts of nearly 1,500 episodes from 20 of the most popular political podcasts. Among episodes released between the election and the Jan. 6 riot, about half contained election misinformation, according to the analysis.
In some weeks, 60% of episodes mentioned the election fraud conspiracy theories tracked by Brookings. Those included false claims that software glitches interfered with the count, that fake ballots were used, and that voting machines run by Dominion Voting Systems were rigged to help Democrats. Those kinds of theories gained currency in Republican circles and would later be leveraged to justify additional election audits across the country.
The new research underscores the extent to which podcasts have spread misinformation using platforms operated by Apple, Google, Spotify and others, often with little content moderation. While social media companies have been widely criticized for their role in spreading misinformation about the election and COVID-19 vaccines, they have cracked down on both in the last year. Podcasts and the companies distributing them have been spared similar scrutiny, researchers say, in large part because podcasts are harder to analyze and review.
“People just have no sense of how bad this problem is on podcasts,” said Valerie Wirtschafter, a senior data analyst at Brookings who co-wrote the report with Chris Meserole, a director of research at Brookings.
Wirtschafter downloaded and transcribed more than 30,000 podcast episodes deemed “talk shows,” meaning they offered analysis and commentary rather than strictly news updates. Focusing on 1,490 episodes around the election from 20 popular shows, she created a dictionary of terms about election fraud. After transcribing the podcasts, a team of researchers searched for the keywords and manually checked each mention to determine if the speaker was supporting or denouncing the claims.
In the months leading up to the election, conservative podcasters focused mostly on the fear that mail-in ballots could lead to fraud, the analysis showed.
At the time, political analysts were busy warning of a “red mirage”: an early lead by Trump that could erode because mail-in ballots, which tend to get counted later, were expected to come from Democratic-leaning districts. As ballots were counted, that is precisely what happened. But podcasters used the changing fortunes to raise doubts about the election’s integrity.
Election misinformation shot upward, with about 52% of episodes containing misinformation in the weeks after the election, up from about 6% of episodes before the election.
The biggest offender in Brookings’ analysis was Steve Bannon, Trump’s former adviser. His podcast, “Bannon’s War Room,” was flagged 115 times for episodes using voter fraud terms included in Brookings’ analysis between the election and Jan. 6.
“You know why they’re going to steal this election?” Bannon asked on Nov. 3. “Because they don’t think you’re going to do anything about it.”
As the Jan. 6 protest drew closer, his podcast pushed harder on those claims, including the false belief that poll workers handed out markers that would disqualify ballots.
“Now we’re on, as they say, the point of attack,” Bannon said the day before the protest. “The point of attack tomorrow. It’s going to kick off. It’s going to be very dramatic.”
Bannon’s show was removed from Spotify in November 2020 after he discussed beheading federal officials, but it remains available on Apple and Google.
When reached for comment on Monday, Bannon said that Biden was “an illegitimate occupant of the White House” and referenced investigations into the election that show they “are decertifying his electors.” Many legal experts have argued there is no way to decertify the election.
Sean Hannity, the Fox News anchor, also ranked highly in the Brookings data. His podcast and radio program, “The Sean Hannity Show,” is now the most popular radio talk show in America, reaching upward of 15 million radio listeners, according to Talk Media.
“Underage people voting, people that moved voting, people that never re-registered voting, dead people voting — we have it all chronicled,” Hannity said during one episode.